Wednesday, 4 June 2008

Do your planning and development now and stay ahead of the competition

It always interests me when I hear people in business say that it isn't possible to do anything during the summer because everyone is away on holiday. It seems that because we take a week or two for a break some time during July and August that the entire country comes to a stop!

Is this true? Well of course not. In fact, my experience is that typically most business owners I know work through the vast array of bank holidays we have to endure as they can get so much more completed on these days. Furthermore, they are at their office enjoying the peace and quiet in the belief that everyone else has taken the day off.

If we applied similar thinking during the entire summer what would our business look like? Just because our staff, customers and suppliers take a summer break does not mean that everything stops entirely for two months. In fact, this is exactly the time when we could, and should, complete our planning and development so that we hit the ground running in the autumn and get a head start on the competition.

This is the perfect time, it seems to me, to review the business and it's strategies, assess goals, certainly plan and possibly deliver training, look for the new opportunities and get everything in place for the busy period between September and Christmas.

The alternative is to sit back and wait and then do all these things in the autumn by which time you are so busy that you don't have time to review and plan. The result is then, in all likelihood, that it gets put off until after the new year and suddenly six months have passed and you are wondering why you are left behind from your competitors. Why would you do that?

So, take my tip - have your break in the summer, certainly, and then use the other six weeks to review where the business is right now, plan your strategies, develop new marketing methods, identify training needs (and if possible deliver what is required), and then start September with everything in place already. If you do this you will almost certainly be ahead of your competition and will be much better placed to optimise the opportunity when others are still trying to catch up.

Like any review process, it is wise to enrol support from those who will help you look at the business without your "rose tinted glasses". With this in mind now is the perfect time to talk to a business coach and explore how they can help you "get all your ducks in a row" over the next few months.

If you would like to speak to us about the support available to you right now that will help you put your plans in place and stay ahead of the competition, give us a call on +44 (0)28 9048 8673 or visit and we'll arrange to have a conversation with no obligation to you.

Don't fall into the "we can't do anything in the summer" trap. Call us now and take the opportunity to see how you can make the most of your business when others around you are asleep.

Wishing you success!

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